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ROUTINE

THE K–BEAUTY 10–STEP

The K–Beauty 10–Step is one of the most personalized and widely followed skin routines around the world. Established through Korea’s cultural obsession with healthy skin and decades of scientific advancements, it is less a “routine” than it is a lifestyle that has turned into a global phenomenon. 

We know “10” can seem daunting for starters, so we’re here to break it down for you! And remember, while we showcase all 10 steps of the classic K–Beauty Skincare Routine, you can select and choose steps that align with your personal skin goals. You heard it here first: Once you go 10–Step, there is no turning back.

“Korean skincare is like a choose your own adventure.”

– Garrett Munce, GQ’s Groom Director

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